Simply put, the Facebook Pixel is a Javascript code that you add to your website in order to track visitor activity. The Facebook Pixel is an analytics tool that helps you measure and increase the effectiveness of your advertising campaigns. This is done by reporting and analyzing the actions people take on your website. The Pixel uses this data to assign people to different target groups you can engage with ads in the future. The term “pixel” was not coined by Facebook. Tracking pixels and pixel advertising have already been around for quite some time. Initially, this solution was used…

The outages on Monday at Facebook, WhatsApp and Instagram likely occurred because of a problem in the company’s domain name system, an obscure but crucial component of the internet. Commonly known as DNS, it’s like a phone book for the internet. It’s the tool that converts a web domain, like Facebook.com, into the actual internet protocol, or IP, address where the site resides. On Monday, a technical problem related to Facebook Inc.’s DNS records generated at least six hours of outages. Not only did Facebook’s primary platforms down, but so too did some of its internal applications, including the company’s…

The digital world is a universe with its own rules, which are evolving extremely fast. In terms of those processed by Lori Lewis and published on the AllAccess website by journalists Claire Jenick on July 30, 60 seconds on the World Wide Web in 2021 will contain more than 500 hours of quality content on YouTube, 695,000 stories shared on Instagram and nearly 70 million messages sent via WhatsApp and Facebook Messenger. This internet minute also contains more than 2 million Tinder searches, and an incredible $ 1.6 million has been paid online.

We've written a short guide to creating email campaigns that aren't just "beautiful faces" because we've all gotten really good email marketing campaigns at one point - you may not be able to think of one, but you'll find out the moment you see it! Below we list the most important steps in creating a good email campaign. Make sure the email you send has a purpose! Is this an order reminder? A newsletter to help build your brand and keep in touch with your audience? Redirect emails to get people back and get them through the payment process? Whatever…

Since Facebook doesn't always lead to direct sales, it's important to find out what your business goals are. A local flower shop may have a Facebook approach that includes advertising offers to increase visits to their physical store, while a business-to-business (B2B) corporate software company will be more focused on driving traffic to landing pages. where they can turn visitors into potential customers. Here's a quick list to help you take bolder steps to attract and turn your Facebook fans into customers: 1. Focus on helping people - ie. create content that makes it easier for your target audience to…

The average duration of attention that users pay to ads is 8 seconds, so you need to create content that attracts! Infographics are liked and shared on social media 3 times more than other types of content! Content with relevant images gets about 94% more views. Search ads can increase brand awareness by 80%, display advertising has been shown to increase website traffic by 300%, and search engine PPC (Pay per Click) ads drive about 93% of all website traffic. Within one day, 76% of people looking for something in the network at the regional level will visit a similar…