Since Facebook doesn't always lead to direct sales, it's important to find out what your business goals are.

A local flower shop may have a Facebook approach that includes advertising offers to increase visits to their physical store, while a business-to-business (B2B) corporate software company will be more focused on driving traffic to landing pages. where they can turn visitors into potential customers.

Here's a quick list to help you take bolder steps to attract and turn your Facebook fans into customers:

1. Focus on helping people - ie. create content that makes it easier for your target audience to work and search. Then create interesting posts to promote this content on Facebook.

2. Publish balanced direct and indirect content to generate interest. Your first goal is to get your audience to interact with your posts.

3. Have a commitment goal for each post. Being able to track your progress over time will help you determine if you are delivering the content your audience wants.

4. Tell your audience what to do. Include a clear prompt phrase in your posts.