Influencer marketing is already big, and it's only going to get bigger. Every year brings about new social media platforms, new types of content, and new ways brands can engage with their potential customers. The best influencers stay on top of the trends so they can offer brands what they need to shine. With the social media landscape changing so quickly, it's important that influencers leverage the hottest influencer marketing trends quickly to develop their authority and expertise, making themselves more attractive to brands. For their part, brands will want to jump on these influencer marketing trends to expand their audience, generate new leads, and earn more revenue.
After years like 2020 and 2021, in which brands found themselves scrambling to update their marketing and advertising campaigns to resonate with an audience suddenly stuck at home, 2022 offers tons of promise. Not only have businesses learned that they could operate virtually, but more and more consumers have turned to the internet to meet their eCommerce needs. And, since several traditional marketing methods were incompatible with the effects of a global pandemic, brands sought out content creators and influencers who are adept at creating reactive content. Advertising, influencers enjoyed a 46% increase. That's huge. And it's why influencers have seen the spotlight on them grow brighter.
Although many creators have a favorite social network, they typically operate across multiple platforms. While this isn't new, the difference now is that these creators have "super fans" who interact with them everywhere they appear. This means that successful creators tend to have large audiences interacting seamlessly across their accounts. They aren't just Instagrammers or YouTubers, for example. Instead, they see themselves as specialist creators, showcasing their work to fans across the Web. And often, they will select the best platform for a purpose.
Live shopping became popular over 2021, and this will continue into 2022. Influencers and other key thought leaders promote products to their communities on their favorite social platforms, using live video and interactive content. Projections suggest projected sales through live streaming are likely to reach $500 billion by 2023. Amazon, Facebook, TikTok, and Instagram have all developed livestream shopping tools and partnerships. In addition, many of TikTok's most prominent influencers have participated in shoppable livestream events. Expect to see many more of these over the next year.
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